Most popular Microsoft helps us $716billion market

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Microsoft helps the $716billion market leader unlock digital transformation

Abstract: digital transformation not only brings more efficient and intelligent productivity tools, but also puts forward new requirements for the business model, organizational structure and technical platform of enterprises and organizations. Only by actively facing and meeting the challenges of digital transformation can we keep pace with the times and seize the first opportunity in this transformation

today, digital transformation has become a key issue in front of every enterprise, organization and even government departments around the world. Just as the invention and popularization of steam engine, electric power and information technology have triggered three industrial revolutions in human history in the past two hundred years, the breakthroughs and innovations of cloud computing, big data, IOT, artificial intelligence, hybrid reality and other digital technologies have initiated the fourth magnificent industrial transformation in all parts of the world and all walks of life. Digital transformation not only brings more efficient and intelligent productivity tools, but also puts forward new requirements for the business model, organizational structure and technical platform of enterprises and organizations. Only by actively facing and meeting the challenges of digital transformation, can we keep pace with the times and seize the first opportunity in the dual role of heating up and cooling down in this transformation

in order to uncover the mystery of digital transformation, Microsoft cooperated with IDC, the world's leading IT industry analysis company, to conduct a survey on 15 economies in the Asia Pacific region with the theme of "Unlocking the economic impact of digital transformation in the Asia Pacific market [1]". The research report shows that by 2021, digital transformation will contribute 1% to the annual growth of China's GDP, worth $716billion. While promoting national economic growth, digital transformation will also bring China smarter and safer cities, fairer education and broader talent training opportunities, so that everyone can really benefit from it

leading the digital transformation and seizing the fast lane of innovation and development

there is no doubt that China is one of the countries that actively embrace technological innovation and digital transformation in the world today. With the support of a series of favorable policies, such as the "innovation driven development" strategy, the "made in China 2025" action program, the "connectivity +" action plan, the "the Belt and Road" initiative, and the call for "mass entrepreneurship and innovation", the high-speed rail network and e-commerce ε- The "new four great inventions" represented by CL service, mobile payment and sharing economy have become the business card of China's innovation and lead the world trend

in 2017, digital products and services based on cloud computing, mobile computing, IOT, artificial intelligence and other digital technologies contributed about 7% to China's GDP, higher than the average level of 6% in the Asia Pacific region. According to the market forecast, by 2021, the impact of digital transformation will further extend to all walks of life. About 2/3 of service enterprises (such as banks, hospitals and health care institutions), 50% of industrial enterprises (manufacturing and construction) and 10% of agricultural production will be positively affected by digital technology. At that time, the proportion of digital products and services in China's GDP will be as high as 65% - still ahead of the average level of 60% in the Asia Pacific market

the survey shows that 74% of Chinese enterprises have embarked on the journey of digital transformation. 7% of Chinese enterprises have become "leaders" in digital transformation. They have formulated relatively complete or constantly improving digital transformation strategies, and the revenue related to digital products and services has accounted for about 1/3 of their total revenue. In the view of these "leaders", the five areas of increasing customer support rate, reducing cost expenditure, improving profit margin, enhancing productivity and improving customer acquisition rate are the biggest benefits brought by digital transformation. In different business scenarios, digital transformation has brought% benefit growth to "leader" enterprises, which is almost twice the traditional business model

keep up with the "leaders" and share the opportunity of $716billion

by analyzing the successful experience of the "leaders" of digital transformation, we find that these leaders have the following common characteristics:

· pay attention to the emergence of competitors and disruptive technologies: the digital economy has brought more different types of competitors, as well as emerging technologies such as artificial intelligence, which are destined to subvert the existing business model. The survey shows that the core technologies most concerned in the Chinese market are: big data analysis, mobile computing, cloud computing, e-commerce, security and social media; The emerging technologies most concerned are: artificial intelligence/cognition/Robotics, IOT, hybrid/enhancement/virtual reality, new generation user interface and data link

· focus on business agility and innovation culture: in the process of solving business problems, the "leaders" of digital transformation will strive to create an agile and innovative culture to win the competition. In contrast, the traditional model focuses more on how to improve employees' work efficiency and profitability

· evaluate the effect of digital transformation: enterprises in the Asia Pacific region are introducing new key performance indicators (KPIs) to evaluate the effect of digital transformation, such as process efficiency (40.5%), data capital (35.3%), and the "net recommended value (NPS)" used to measure users' word-of-mouth. Enterprises have realized that data is becoming the oil of the digital economy, and "leaders" pay more attention to improving income and productivity through data mining, and further promote the change of business model

· be good at discovering the challenges in the process of digital transformation: in addition to the key challenges in technology and network security threats, "leaders" pay special attention to enhancing the ability to control data. They will actively use advanced data analysis to obtain forward-looking insights that can guide action in a rapidly changing market

· invest in artificial intelligence and IOT: emerging technologies such as artificial intelligence (including cognitive services and Robotics) and IOT are the key investment fields of "leaders" in 2018. In addition, the "leader" is also interested in investing in big data analysis, hoping to gain insight to guide action through data mining

for more enterprises, if they want to seize the great opportunity of the rapid development of digital transformation in the next few years, they must be in line with the "leader", explore market insight from the data capital within the enterprise, promote the digital innovation of products and services, and cooperate with a broader ecosystem composed of employees, customers and partners on the premise of ensuring security, so as to truly revitalize the huge value hidden in the data

lead the "leader" to the world and help the industry to upgrade digitally

so the nip should be cleaned frequently. As a platform and productivity company, Microsoft actively gives full play to our unique technical advantages and experience, so that more Chinese enterprises can make use of Microsoft's mature, reliable, comprehensive, agile and intelligent platform and solutions to succeed in digital transformation and drive the continuous upgrading of the entire industry. We make full use of global resource advantages to help more Chinese enterprises go global. For example, mobike, one of the representatives of the "new four inventions", has rapidly expanded its business to seven overseas markets by using azure's global platform services. Last week, Microsoft and Xiaomi signed a memorandum of strategic cooperation to help Xiaomi products and services enter the overseas market with Microsoft cloud services and artificial intelligence technology

how can we help more Chinese enterprises find their own direction in digital transformation and jointly create huge opportunities in the Chinese market? We have the following suggestions:

· create a digital culture: enterprises and organizations should establish a cultural atmosphere that encourages mutual cooperation, allow barrier free communication and cooperation between different functional departments, and also need to establish a dynamic and mature ecosystem between customers and partners. Such an organizational structure can help enterprises and various departments better share and utilize data, make decisions, and truly meet the needs of customers and partners

· building an information ecosystem: in the digital world, enterprises will acquire a large amount of data from internal and external sources. The key to becoming a "leader" is how to convert data into capital, and realize the sharing and collaboration of internal and external data in an open and reliable manner. In addition, the appropriate data strategy can pave the way for the future artificial intelligence strategy of the enterprise, and better discover the correlation, insight and trend from the data

· embrace micro Innovation: in most cases, digital transformation does not start with earth shaking changes, but with a series of micro innovations. After these small-scale and quick impact projects have achieved positive business results, they will be gradually expanded to a larger and broader digital transformation plan

· cultivate future oriented skills for individuals and enterprises: today's enterprises must re-examine talent and skill training to equip employees with future oriented skills, such as the ability to solve complex problems, judgment thinking and creativity required by the digital economy. More importantly, enterprises need to rebalance their manpower arrangements, acquire and attract more digital talents, and create flexible working modes with an open mind to better adapt to the skilled talent market. For digital talents, according to a newly released study [2] by LinkedIn, the three most popular vocational skills in China are big data, artificial intelligence and cloud computing

everyone's digital transformation, empowering everyone

digital transformation is an industrial revolution that covers all parts of the world and all walks of life. Just like today's ubiquitous power and information technology, the impact of digital transformation will be closely related to each and every one of us. According to IDC's survey, the impact of digital transformation on China's social life will be mainly reflected in three levels: smarter, safer and more efficient cities; Fairer education and wider training opportunities; Higher value jobs

like every industrial revolution in the past, new technology brings new productivity tools, which inevitably requires producers to have new skills to control it. The survey shows that in the next three years, 84% of the jobs in the Chinese market will be affected by the digital transformation. Today, 59% of the jobs in the market need retraining or improving their skills to adapt to the higher value role positioning in the digital era

in China, Microsoft has spared no effort to fully cooperate with all parties to promote the digital transformation of the education industry and cultivate future oriented technical talents. Just last week, Microsoft just signed a contract with the education management information center of the Ministry of education to launch the "virtual reality technology (VR) teaching application training and laboratory construction project". Focusing on the latest virtual reality technology, Microsoft is promoting the training of talents with new technology skills and the construction of education and teaching laboratories. At the same time, it is also deeply discussing the application of new technologies and new models such as virtual reality technology in the education industry

it should be emphasized that the transformation and upgrading of jobs does not mean being replaced, but to keep pace with the times by learning new skills. In fact, nearly 54% of Chinese enterprise decision makers believe that the new generation of young workers already have the skills required for future work and do not need to worry about becoming an important pawn in the group's layout of the East China market in less than five years

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