Master these doors and windows, and don't worry ab

2022-07-22
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As we all know, the furniture market has sales peak season and off-season. During the peak season, many specialty stores take the opportunity to engage in promotional activities to attract people, and those who do well can make a profit, but in the off-season, many dealers become passive

as we all know, the furniture market has sales peak season and off-season. During the peak season, many specialty stores take the opportunity to engage in promotional activities to attract people, and those who do well can make a profit. However, in the off-season, many dealers become passive and waste time waiting for "self business" in empty nests. In fact, door and window dealers can make good use of the off-season and take the initiative to find business opportunities

the months when people do not move around (May of the lunar calendar in the mainland and April of Qingming Festival in Guangdong); Winter in Northeast China and so on are the off-season of door and window sales, and many retailers of doors and windows are worried. The cost is not small, but the business is only 10-60% of the peak season. First of all, we should solve the problem of mentality. The off-season is not without business. Even if the business volume cannot go up temporarily, we should also do some useful basic skills for the sales in the peak season. The second is what we need to do in the off-season to promote sales. The author believes that we can try to do the following things:

pay attention to internal management and training

1) take advantage of the off-season time to actively pay attention to internal management (supplement or replace the accessories and samples of the store, etc.). Sort out and analyze sales data, and establish reasonable inventory control data

2) take advantage of the low flow of people in the off-season, pay attention to staff training, collectively improve service ability and quality, and prepare for the peak season

3) sort out the previous sales data, establish their own customer archives, and provide analysis resources for future sales promotion and purchase

integrate the resources of online promotion

register several online sales platforms, such as Alibaba, Taobao, Dangdang, paipai and other B2C or B2B platforms. Their online sales have reached an annual sales volume of more than 50billion. There are also many people who have registered online trading platforms, but they don't make good use of them because of the good sales in the peak season and many things

implement the plan into action

1) go out and provide services to accumulate customer resources for the future. For example, some dealers organize employees to do customer follow-up visits in the off-season, do some service work for free, and introduce products to customers' neighbors. Others directly contact the community of the target customers, and the community organizes and guides them to the customer's home to provide free door and window care services. The cost is not much, and the publicity effect is very good

2) visit the property community, use the method of home decoration company to pull business, and see which one is in the decoration to learn some information. If you go more often, you will naturally get something

3) visit home decoration companies and try to make friends with some designers who like your product style, so that they are willing or willing to recommend customers for you. Most designers have personality. If they don't get their approval, they won't help you bring guests. Therefore, it needs to pay attention to methods to interact with them. Pay attention to the time of the visit (most design companies have a rest meeting on Monday or Tuesday, and no one is there). Pay attention to the content of the conversation (a company should arrange 2-3 visits at the beginning, and leave a reason for the next visit each time. After 2-3 visits, it will be at least an acquaintance, and it will be easy to do things if it is an acquaintance). Also pay attention to the system and regulations of each home decoration company (some companies do not allow designers to take customers to buy things for a commission)

4) visit the community property management office and negotiate that they should organize group purchase services. Give them some preferential shopping cards or vouchers to attract customers to buy doors and windows

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